Mindful Gifting with McNutt of Donegal: Choosing Meaning Over Mass Consumption This Season
As the festive season approaches, the rush of Black Friday often encourages us to buy more, not better. At McNutt of Donegal, we’re choosing a different path. This year, as a newly certified BCorporation, we’re proud to stand by our values of sustainability, craftsmanship, and community and that means moving away from Black Friday discounts and deals.
We believe gifting should be meaningful, not mindless. Each McNutt of Donegal piece is woven with intention, from our soft merino lambswool scarves to our timeless wool throws, each piece is designed to last for years, not just one season. Choosing to buy less, but better, is one of the simplest ways we can all make a positive impact for people and planet.
Why We’re Not Doing Black Friday
Black Friday is built on urgency and overconsumption. It asks us to buy fast, often without thinking about where our purchases come from or how they’re made. As a BCorporation, we’re committed to transparency, ethical production, and environmental responsibility, values that don’t align with flash sales or unsustainable buying habits.
Instead of slashing prices, we’re investing in what matters most:
Supporting local craftsmanship and tradition in the heart of Donegal
Creating long-lasting, natural fibre products designed to endure
Reducing waste by producing responsibly and thoughtfully
Offering our most competitive pricing to all customers, all year round
We want our customers to shop consciously, choosing gifts that tell a story and stand the test of time.
Gifting with Purpose
Mindful gifting is about connection. It’s about choosing a gift that will be cherished, not forgotten. A McNutt of Donegal blanket brings warmth long after the decorations come down. A wool scarf carries comfort and care all year round. These are gifts that last, made with respect for the planet and the people who craft them.
This Christmas, we invite you to go against the Black Friday grain and embrace the joy of sustainable giving. Choose thoughtful, Irish-made gifts that celebrate quality, tradition, and mindfulness.
Because when you buy better, you give better, to your loved ones, to our community, and to the world around us.